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Research Excellence | Recent Journal Articles

Professor S. Mxunyelwa
Professor S. Mxunyelwa

Recent scholarly contributions by Professor S. Mxunyelwa demonstrate a strong commitment to advancing knowledge in entrepreneurship, tourism development, public policy, and higher education marketing.

In 2026, Professor Mxunyelwa published a study titled The Role of Rural Tourism Entrepreneurship Business in Rural Economic Development. In 2025, he authored Rural Entrepreneurship Success Factors for Sustainable Tourism Ventures: Evidence from the Wild Coast (DOI: https://doi.org/10.36096/ijbes.v7i6.1052).

He also co-authored Lack of Government Support: A Hindrance to Entrepreneurship Development of the SMTE Sector in Buffalo City, South Africa (DOI: https://doi.org/10.4102/apsdpr.v13i1.853) and Brand Marketing Communication Strategies for Public Universities: The Case of KwaZulu-Natal Province, South Africa (DOI: https://doi.org/10.51415/ajims.v7i2.2463).

Collectively, these publications reflect Professor Mxunyelwa's dedication to producing impactful research that informs policy, supports entrepreneurship development, promotes sustainable tourism, and contributes to the advancement of higher education management and marketing.

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